UNDERSTAND - TEST - EXECUTE - WIN
Providing Thorough and Honest Research to Help Organizations Communicate More Effectively, Win Campaigns, and Shape Public Opinion
Services
Opinion
Research
We use polling as a descriptive - not predictive - tool to help organizations communicate more effectively by understanding:
Which key audiences will impact your organization’s policy or communications objectives.
How much awareness key audiences have of your policy or communications objectives.
How key audiences are demographically and geographically distributed.
How your organization can communicate with key audiences and motivate them to take action.
Whether your organization’s efforts have been moving key audiences in the direction you want over time.
Government Relations & Advocacy
We help advocacy groups and professional associations build data-driven strategies to ensure they communicate with policy makers and elected officials from a position of credibility.
Opinion research can meaningfully enhance:
Pre-budget submissions
Direct lobbying initiatives
Policy or legislative development
Media relations and coalition building
Stakeholder outreach and engagement
Strategic Communications
We build winning strategies by providing organizations with a comprehensive understanding of their situational environment and a dynamic roadmap to meet audiences where they’re at by:
Undertaking exhaustive data analysis of key audiences or population segments allowing for efficient and tailored engagement.
Testing the strengths and weaknesses of both our client’s and their opposition’s messaging which would be leveraged in our client’s favour.
Providing syndicated studies that allow clients to measure their efforts with flexibility and reliability over time.
Examining which issues, demographics, or variables have the greatest impact on our client’s desired goals to maximize their impact.
Our Research Has Helped…
Lobbying Firms
Raise awareness of their clients’ legislative issues and effectively position client-values with politicians and policy makers.
Advocacy Organizations
Understand the drivers of support for their cause and move undecideds to supporters.
Public Policy Organizations
Communicate with confidence by understanding whether policies are accomplishing their intended objectives.
Communications and Advertising Agencies
Define key audiences and develop compelling messaging that drives action.
Political Organizations
Build reliable voter models that focus limited campaign resources on high-impact audiences and fine-tune messages that increase turnout.
Public Relations Professionals
Build, improve, and effectively position a brand’s image in a crowded marketplace.